Marketing

Build an Email List and Own Your Marketing

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96 percent of people that visit a business’ website aren’t ready to buy just yet. Having them on an email list that can remind them and encourage them to keep looking can get them to take that action to buy.

There are tons of ways to market your business online, with paid advertising in the search engines and on social media platforms such as Twitter and Facebook are just two of the most popular. But there’s a problem with these types of marketing, and it’s one that you won’t face when you decide to build an email list instead. That problem is the fact that when advertising on search engines and social media, the business owner doesn’t own those platforms.

When you don’t own the platform you’re marketing on, you may not always have access to it. And you certainly have limited control over it. Those other platforms will tell you what you can write, what you can advertise, and how you can do it. And, if they were to shut down tomorrow, there would be very little recourse a business owner would have. In fact, they don’t even have to shut down in order to take away your control. They just need to change their privacy or user settings. That could be enough to drastically hamper your marketing efforts.

But that’s not how it is with email marketing. While you may not own your own server with your own email service on it (although many business owners do), there’s a much better chance that it’s going to be there the next time you log on that a simple website. And email services, for the most part, aren’t interested in what you’re emailing your customers. So you can heavily promote your company, send multiple emails within a week (although be careful, you don’t want to get marked as spam by customers, either), and know that every time you open up your email, it’s going to be ready to perform for you. Which means that you can be there to give your customers what they’re looking for.

Learn How Building an Email List To Generate More Customers

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