Introduction: Monitoring Analytics Leads to Growth
The goal of this course is to reveal the numbers behind your business. Maybe you are an entrepreneur just starting out. Perhaps you are a veteran small business owner. In either case, you probably recognize that with a deeper understanding of the data which drives your business, you will be more productive, your systems will be more efficient, and your business will be more successful.
This is true whether you are selling xylophones or zebras, physical products or virtual services. Whether you have a staff of hundreds or you are a solo entrepreneur, understanding how people interact with your website or blog is crucial for the longevity and profitability of your business. That is exactly what Google Analytics offers.
What Is Google Analytics and Why Do I Need It?
Google is the largest search engine in the world, responsible for 65% to 80% of all web searches depending on what estimates you refer to. As many as 50,000 search queries are processed every second by Google. This means that the traffic coming from Google to your website, whether paid or generic, can provide you with the best possible view of important business metrics.
Google Analytics (also referred to as GA throughout this report) is a Google product. It is a web-based application that reveals important traffic and behavior patterns in relationship to your online business. In Google's own words, GA is:
"... a freemium web analytics service offered by Google that tracks and reports website traffic. Google Analytics is now the most widely used web analytics service on the Internet."
The free service has evolved since 2005 to answer, among other questions, the following:
- How many unique and repeat visitors go to your site/blog each month?
- What countries is your traffic coming from?
- Which websites, blogs, and search engines are referring your visitors?
- Do your visitors prefer to access your business on their smartphone, tablet, laptop, or desktop PC?
- Which web browser do they use?
- Which pages of your site attract the most traffic?
- What type of content engages your prospects and keeps them on your site, and what kinds of content have them leaving in a hurry?
- Perhaps most importantly, which of your marketing campaigns and strategies are the most and least effective?
Understanding the answers to those and other important traffic questions is extremely powerful. Google sends two to three times the traffic to your website as all other search engines combined, so it makes sense to pay attention to what this Internet giant has to say about your traffic. Google has created an intelligent and free piece of software, Google Analytics, which integrates perfectly with your website to reveal important information you need for optimizing your online web properties.
Since the most visited website in the world is offering to help you become more productive and efficient, it only makes sense to install Google Analytics for each of your online businesses.
The Goal of This Course:
When you have completed this course, you will be able to do the following:
- Install Google Analytics successfully on your web properties.
- Identify the most important traffic statistics and what they are telling you about your business.
- Set up a shortcut dashboard for quick access to your statistics.
- Analyze key Google Analytics reports and data.
- Set up simple Content Experiments and Goals to test specific changes to your website and to understand how they affect your business.
- Use the basic tools of Google Analytics to identify where you can increase conversions, visitor engagement, and the time visitors spend on your site.
Google has spent billions of dollars perfecting its traffic data collection system. That is why they are the largest and most used search engine in the world. You can benefit significantly from the powerful information that Google has to reveal about your website, and your first step is to get Google Analytics installed and running.