How to Set Up Google Analytics on Your Website

How to Set Up Google Analytics on Your Website

Creating a Google Account

You need a Google account before you can install Google Analytics. Do you have a YouTube or Gmail account? If so, you are ready to get started. If not, go to accounts.google.com and sign up for a free account.

google sign in

Click ‘More Options’, then ‘Create Account’.

Upon completion you will be automatically logged in to your new Google account.

Signing Up and Installing Google Analytics

After logging into your existing Google account or creating a new one, head over to Google.com/Analytics. Sign up in the upper right-hand corner of the Google Analytics homepage. Choose Google Analytics from the drop-down menu.

sign up analytics

You will be taken to a page where you will see the phrase Start using Google Analytics right above a Sign Up button on the right-hand side of the page.

sign up 2

Click the Sign Up button. You'll be taken to a page which looks like the picture below. Under New Account at the top of the page, choose Website. (Note: whether you have a blog or a website-based business, click on the Website option, and not Mobile App.)

google analytics sign up 3

Choose an Account Name. Fill in the fields for your Website Name and URL. You will be asked to choose how much data you would like to share with Google. When you are done setting up this basic level for your Google Analytics account, click on Get Tracking ID.

Congratulations! You now own a Google Analytics account, and are ready to start tracking, interpreting, and benefiting from traffic data.

Installing Google Analytics on Your Website

NOTE: multiple properties (websites or blogs) can be added to a single Google Analytics account. For the purpose of simplification and limiting confusion, this module will show you how to associate one website with the GA account you just created. Simply repeat the process to add additional properties.

When you clicked on the Get Tracking ID option, you were taken to a page which displays your tracking code. This code needs to be installed on your site. Every individual web page on your site needs to have this code if you

want to track traffic to that page.

install on site

There are a few ways to do this…

1 - You can copy and paste your tracking code into your header.php file. Place it before the <head> section, and after the <body> tag. Please only attempt this if you are very comfortable handling code, as an error here could cause problems with your website.

2 - The simplest way to install your Google tracking code is to use a Google Analytics plug-in. Web platforms like WordPress, and others, offer plug-ins that handle this job for you quickly and painlessly. Google Analytics by MonsterInsights is a popular plug-in for WordPress websites and blogs that installs your Google tracking code in a matter of seconds.

3 - Hand this job over to your webmaster. If you don't have someone who handles web design and coding, please contact us. CONTACT US

Now that Google Analytics is set up on your website or blog, you need to give Google up to 24 hours to begin collecting data. Then you can begin to analyze important traffic data to help make your web business more successful.

Learning Activity:

1.Create a free Google account. If you already have a Google account, log in.

2.Sign up for a free Google Analytics account.

3.Install your unique Google tracking code onto your website. Remember that this code must be present on each page you want to track.

You need a Google account before you can install Google Analytics. Do you have a YouTube or Gmail account? If so, you are ready to get started. If not, go to accounts.google.com and sign up for a free account.

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