Mobile Friendly Design

How to Expand Your Reach

In 2016, 42.6%In 2017, 50.3%In 2018, 52.2%of people use a mobile device to access the internet

Don’t be left out!
Ensure your website is ready for mobile users

Ensure that your website is Mobile friendly. Use the following resources by Google to see how well your site ranks. Follow the link below.

https://www.google.com/webmasters/tools/mobile-friendly

Or you can a faster testing site: Mobiletest.me.

http://mobiletest.me/

The Importance of a Mobile Friendly Website

On April 21st 2015, Google started using how mobile friendly your website is as a ranking signal. This is going to apply to all languages around the world. By doing this Google is aiming to deliver high quality search results to the user’s device.

What this means to you as a marketer, is that if your website isn’t mobile friendly then you are going to lose out on traffic. Additionally you will notice that your rankings in the search engines slide. Not what you want to happen for sure!

As an online marketer you know that it is important to run your website so that it is ‘Google Friendly’. This means keeping up with all the latest developments when it comes to updates and guidelines that Google has in place.

Mobile devices have been around for years and it is estimated that over 57% of your website visitors are viewing it on some type of mobile device. The increase of online shopping has also hit mobile and if your shopping cart isn’t mobile friendly you could be losing up to 30% of your potential sales! 

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How Searches Have Changed

One important factor of mobile marketing is to understand how the world of online searching has changed. Especially when it comes to local and offline marketing.

Do you remember years ago when you would enter a search time as follows?

fishing + saskatchewan

outfitters in saskatchewan

This isn’t necessary any more for mobile devices. As you search online your mobile device will automatically detect your location and provide you with local search results. You will need to turn on Location on your device for this to work.

Google’s update ‘Pigeon’ did a major revamp of how local search results were displayed. Instant local search results have helped both the mobile user and the business owner.

This means that if your business is listed in public review sites such as Trip Advisor your visibility will increase. Of course you need good reviews for this! To increase your presence list your business in as many local search directories as possible.

Understanding Mobile Users

Understanding mobile usersBefore we talk about how to ensure your website is mobile friendly you need to understand the habits and thinking of a mobile user. Yes, they are different to someone sitting at home on their Desktop computer.

The majority of mobile users say that they often make impulse purchases via their mobile devices. Which is why their shopping experience needs to be streamlined. If they get hung up during your checkout process, they may not complete the purchase when they get home.

In a recent study 46% of users say that they browse the internet on their mobile device. Not sure how many web visitors are coming from mobile devices? Just check out your Google Analytics or Awstats on your hosting account.

Mobile users are out and about and this means that when they are looking for something they need it immediately. This is why your website needs to provide easy to find content that loads quickly and is easy to navigate.

It is now estimated that there are over 1 billion mobile users browsing the internet, and these numbers are rising. People are on the internet while sitting on the bus to work, while waiting in line at a checkout and even while watching TV at night. This means that your website could potentially see an increase in traffic just by being mobile friendly.

If a mobile user visits your website and has difficulty navigating your site, the chances they will return are very slim. They most likely will end up at your competitor’s website instead.

What Do Mobile Users Need?

Mobile users need a fast website that provides the content & results they are looking for.

The Types of Mobile Layouts

There are three main types of mobile layouts and the good news is that Google views them all equally.  Let’s take a look at each one.

Responsive Designs

This would be the type of layout that is considered standard for most webmasters today. The benefit to this type of design is that it will automatically detect what type of device is being used. The layout will then adjust the design to fit accordingly.

If you were to view your own website on your home computer and then on your smartphone or tablet you can easily see how the display changes.

A responsive design only requires one design and one URL. It is probably the easiest method for making your website mobile friendly.  The biggest disadvantage to this design is that it has the potential to load more slowly. Even so it is still the most popular way to design your website for mobile.

Dynamic Content

With this type of layout you still only use one URL for your website. The biggest difference is that you are showing visitors a different version when they visit on a mobile device.

While this method is popular it takes more time to set up and maintain. The upside is that you can fine tune your mobile friendly layout to improve your visitor’s experience.

Mobile URLs

This type of layout is still worth mentioning, even though it is now considered to be out of date and old fashioned. This type of layout means you have to purchase a new URL for the mobile version of your site. You end up with two separate sites that will need to be maintained. A lot of extra work.

When a mobile user loads your site they automatically get redirected to the correct version, URL, of your website. This redirection must be set up correctly, which is not always that easy to accomplish.


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